In late 1991, the group had the problem of having spent more money on production than was covered by returns.
The group decided that its gangsta rap style was the cause: Most emcees at the time used similar styles, making it difficult for Inner City Posse to distinguish itself stylistically.
The Dark Carnival is elaborated through a series of stories called Joker's Cards, each of which offers a specific lesson designed to change the "evil ways" of listeners before "the end consumes us all".
The duo founded the independent record label Psychopathic Records with Alex Abbiss as manager, and produced and starred in the feature films Big Money Hustlas and Big Money Rustlas.
They formed their own professional wrestling federation, Juggalo Championship Wrestling, and later collaborated with many well-known hip hop and rock musicians.
The duo has earned two platinum and five gold albums.
According to Nielsen Sound Scan, the entire catalog of the group has sold 6.5 million units in the United States and Canada as of April 2007 Originally known as JJ Boyz and Inner City Posse, the group introduced supernatural- and horror-themed lyrics as a means of distinguishing itself stylistically.
Back on the streets, Bruce, Utsler and Utsler's brother, John performed hip hop music at local night clubs, using the stage names Violent J, 2 Dope, and John Kickjazz, under the name of their gang, Inner City Posse.