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The top photo, also from Zoosk, celebrated National Hugging Day.

Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.

Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.

e Harmony produced the most content with 88 posts, and the average amount of content posted was 36 posts.

For brands, we’ve been seeing more and more brands take a political role and create content around what their audience cares about.Check out Bumble’s top post below: The post is relatable to the app’s audience of Millennial daters.It was a tongue-in-cheek poke at the struggles that women may face in online dating, and an acknowledgement that the brand recognizes their users’ challenges. Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media.We used Spike to analyze their social content on Facebook and Instagram from January 15th through February 15th, 2017.JDate only posted once, and Bumble posted the most frequently, with 50 posts.

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